Biotechnology and genetics are inextricably interwoven with ethical, legal and socioeconomic issues. The media, notorious for their gaps in scientific background largely form public attitude; misinformation, generalizations and outright falsehoods abound. In a single sentence, A. Sagar pointed out the perils of oversimplification: ??biotechnology?s future ultimately relies on governing institutions listening and responding to the public? (taken from ?The tragedy of the commoners: Biotechnology and its Public?). The commoners are synonymous with the lay and their ignorance already has a profound effect on research and its support.
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